Sep 08 2008
Esquire E-Ink 75th Anniversary Cover
I feel like Steve Martin’s character in “The Jerk” — “The new Esquires are here! The new Esquires are here!”
Like a teenager buying Playboy “for the articles,” I wasn’t buying Esquire for their list of “the 75 most influential people of the 21st century.” (That’s a bit overblown, don’t you think? It’s not over yet. There are more people to be born…)
No, I was buying Esquire for its E-Ink cover. Well, actually, just part of the cover: 4.75″ x 2″, to be exact. The E-Ink inset flashes the message “The 21st Century Begins NOW.” (Apparently I’m eight years in the future. I’ll let you know how things turn out.)










